The Story of TAGWOOD
If you want to understand how the idea for TAGWOOD came to life, we have to go back—way back, around the 1980s.
Picture a quiet farm. The morning air is crisp, the grass is a lush green, and the animals are peacefully roaming, feeding as the sun begins to rise. I’m a young boy, and my grandfather has just given me a task: collect dry sticks from the ground. I return with a handful, beaming with excitement. He’s waiting for me patiently, and together we build a small mountain of sticks and charcoal.
He always lets me light the fire. Always. And he stands right behind me, guiding me without saying much.
Then come the best 20–30 minutes of the day.
We sit by the growing flames, and he starts talking—telling stories of his youth, of life on the farm, of his father and grandfather. I believe every word. As the embers begin to glow and settle, he looks at me with a sparkle in his eyes.
“Go ask your grandmother to bring the meat and the coarse salt. Nothing else.”
I run to the kitchen, and of course, my grandmother is already there, holding a wooden platter loaded with beautiful cuts of meat. I rush back, careful not to let the sausages roll off. My grandfather takes the platter and begins the ritual.
He shows me how to place each cut on the grill. Then he lowers the grates and has me feel the heat with my hand. Slowly. Respectfully. The embers are rearranged. Grates go up and down. Some meats are hung, others laid flat, some seared directly over the firebox—or the “motor” of the grill, as he called it.
Then comes the asador bite—that sacred first taste, right there next to the fire. The best bite you’ll ever have. A bite reserved only for the asador and their assistant.
He knew. He always knew. The most unforgettable flavors come from the simplest ingredients, cooked with care, and shared with someone you love.
Fast-forward to 2012.
I had grown up, moved from Argentina to the U.S., and carried those memories with me every day. I began searching for that same feeling—the taste, the experience, the ritual.
I tried everything: gas grills, pellet grills, kamados… but nothing felt just right. It was like the story of Goldilocks and the Three Bears. I kept asking myself: Where is the grill that feels like home?
And that’s when TAGWOOD truly began.
Although the brand itself had been part of my life since 2001—focused on product development and innovation in Argentina—it was time to take TAGWOOD in a new direction. Grilling wasn’t just a cooking method; it was a way of life. And we wanted to build a grill that honored that.
As a family, we brainstormed. We sketched. We prototyped. In 2015, we built our first grill. We tested it, improved it, and tried again. By 2019, we had something we were genuinely proud to cook with—so proud, in fact, we decided to share it with the world, expanding our distribution to the USA, Latin America, Europe, New Zealand, and Australia.
We patented our unique features and officially launched. But we didn’t stop there. We continue to listen, improve, and evolve—thanks to the feedback from our community. Our customer service team isn’t just a support department; they’re our toughest critics and closest collaborators. Our goal is simple: to give every customer an exceptional experience.
There’s nothing more rewarding than hearing from our customers—stories of how, after buying the grill, they reconnected with their fathers; how some purchased two identical grills just to send one to a best friend in another state, sharing the passion from afar; how a proud father gifted a grill to his newlywed daughter so his grandchildren could grow up experiencing open-fire cooking; or how honored they feel to be grilling with our product and passing that joy on to their own kids.
But don’t just take our word for it—here’s what one of our customers had to say:
“One of my favorite things about this grill is the reaction I get from people. Every time I have friends or family over, they ask what special rubs or techniques I use, or where I get my meat. It’s always funny to see how skeptical they are when I just say, ‘Salt, pepper, and fire.’
For me, this grill is more than just a way to cook. My dad is from Argentina, and using it has brought us—and many others—closer together. I’m genuinely excited to keep using it for years to come, and I can’t wait to build an entire outdoor kitchen around it.
If you’re on the fence about the Tagwood Grill, just know this: it’s worth every penny.”
— G.G.
Real stories like this are what fuel our passion. Our grills don’t just cook—they connect, inspire, and create unforgettable moments.
TAGWOOD Today
TAGWOOD is more than just a grill. It’s a return to something timeless. Our products are built with robust materials and smart design, offering multiple cooking surfaces so you can sear, slow cook, smoke, or grill over an open fire—all at once.
But more importantly, TAGWOOD is about rekindling the magic of childhood, of being beside the flames, of sharing stories, laughter, and unforgettable meals with those you love.
This is what we bring to your backyard. This is TAGWOOD.
